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On all things software, by Éric PETIT
Apple is underestimating its iOS News app audience

From the Wall Street Journal:

The company mistakenly has been underestimating the number of readers using the News app since its launch, and passing that inaccurate information on to publishers.

A lot of problems have to be addressed: Getting content fast, aggregating, sorting and ranking it. Then synchronizing it to the customer’s device as fast as possible. Then getting the customer’s usage informations in an anonymized way, then provide it back to the publishers. Then there is advertisement, matching the right ad to the right audience. Then there is billing...

The News app is still in its infancy, but from my experience, Apple really listens to the (small) publishers.

Tuesday, January 12, 2016

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