Vindu Goel reporting for The New York Times:
The change in Yahoo’s strategy, which follows deliberations by the board over the last week, is the latest effort by Marissa Mayer, the chief executive, to assuage shareholders. Ms. Mayer, who was hired in 2012 to turn around Yahoo, had planned to spin off the company’s 15 percent stake in Alibaba, bundled with a small-business services unit, into a new company called Aabaco. She then planned to focus on improving the company’s core business, the sale of advertising that is shown to the roughly one billion users of Yahoo’s apps and websites.
Ms. Mayer is now effectively back to square one. Yahoo’s core Internet operations are struggling, even though the chief executive has made dozens of acquisitions, added original video and magazine-style content, and released new apps. The shares in Alibaba remain Yahoo’s most lucrative asset, with the company’s $8.5 billion stake in Yahoo Japan a distant second. The rest of Yahoo is worth $3 billion to $8 billion, according to analysts’ estimates.
I wonder what David Pogue thinks about this.
Wednesday, December 9, 2015
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