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On all things software, by Éric PETIT
Vox Media acquires Re/Code

Walt Mossberg & Kara Swisher announce that Re/Code’s parent company, Revere Digital, is being acquired by The Verge’s parent company Vox Media:

We plan as well to collaborate where appropriate with Vox Media’s current and very successful tech news site, The Verge. While the two sites occasionally overlap, we have focused on the business of tech, while The Verge has focused on covering tech from a lifestyle perspective.

Sydney Ember writing for The New York Times:

Despite developing a reputation for consistently breaking industry news, ReCode has struggled to draw significant traffic. The site receives 1.5 million regular monthly visitors, according to comScore.

ReCode will become part of Vox’s expanding digital empire, which includes the popular sports site SB Nation, as well as the technology site The Verge. ReCode also will gain access to Vox’s publishing platform, Chorus, which has been a key in luring marquee journalists including Ezra Klein.

Vox Media attracted 53.2 million unique visitors in the United States across its sites in April, according to comScore. The Verge alone had traffic of nearly 12 million, according to comScore, far greater than ReCode’s audience.

Wednesday, May 27, 2015

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